My Story
Where it started
Curl Identity started with something simple and personal. As someone with curly hair, I couldn't find a stylist locally who really understood my texture. So I opened my own studio, the room I'd been hoping to walk into.
I opened my studio because I couldn't find one.
What started as one chair and a private booking diary slowly became something else. Curly women travelled in from across Western Australia. Conversations got longer. People started asking the same questions, and not just about their hair, but about how to understand it well enough to wear it however they chose.
Around the same time, I noticed the gap on the stylist side. Stylists I respected, talented, generous, hardworking, would tell me, quietly, that curls in their chair made them nervous. Not because they didn't care; because no one had ever taught them in a way that felt usable. That's what naturally led me into education.
Today, Curl Identity is two practices that sit side by side. A private studio for curly women who want to understand and care for their natural curls. And an education practice for stylists who want to feel confident and capable when someone with textured hair sits in their chair, without the pressure to specialise.
